Hey there!

I’m Petra Florina

I am a multimedia artist based in The Netherlands. I create visual content that combines graphic/web design, motion design and media branding. Being well-versed in multiple types of media makes me a skilled problem solver with multiple perspectives. At the core of my work stands a very strong desire to create.

Education

BA Multimedia Design

ArtEZ University NL / 2023 – now

visual arts

“Liviu Borlan” School of Popular Arts RO / 2020 – 2023

Social Sciences

“Gheorghe Sincai” National College RO / 2019 – 2023

Skills

Graphic Design

Illustrator / Photoshop / InDesign

Brand Identity

Visual Identity / Typography / Social Media

Web Design

WordPress / Webflow / Figma

Motion Design

Premiere Pro / After Effects

Photography

Analog (Film) / Digital

Workflow

As far as graphic design goes, I have experience in logo design, illustration, layout, color, writing and prototyping. Thanks to this I have developed an eye not only for design but also for marketing strategies, catering to specific niches, working for specific target audiences and doing competitor research. I also have experience in creating visuals for social media platforms and marketing campaigns.

Work Experience

As a multimedia graphic designer, I work across visual identity, digital design, and creative communication, combining conceptual thinking with typography, imagery, and digital media to develop cohesive visual systems. At Let’sEnglish!, I developed a consistent and recognizable brand identity, including logo design, colour palettes, typography, and iconography. I created comprehensive brand guidelines to ensure visual consistency across marketing materials, digital platforms, and communications. Additionally, I designed digital assets for website and social media content, adapting the visual identity to different formats while maintaining a unified graphic language.

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